World Rakı Week 2025  

Mey Diageo x B2 Agency


In 2025, Rakı enthusiasts around the globe came together to raise a glass and celebrate the joy of socialising,
festivity, and the uniting of cultures during World Rakı Week by Yeni Rakı.
Yeni Rakı, the world’s best-selling Rakı brand, invited everyone to join in the celebration
across Europe and cities worldwide from 27th November to 7th December.


They designed the ‘House of Yeni Rakı’ experience centres and partnered up with venues
at various locations to enjoy the long-missed Meyhane atmosphere
with signature mezzes, live music, rakı masterclasses, and cocktail hours.

In 2024, Rakı enthusiasts around the globe came together to raise a glass and celebrate the joy of socialising,
festivity, and the uniting of cultures during World Rakı Week by Yeni Rakı.