The name nowrelease comes from the mechanics and philosophy of photography itself.


Throughout the history of image-making, images have always been embedded onto a surface: first glass plates, then celluloid film, and today, digital sensors. The surfaces change, but the principle remains the same.


A photograph is often thought of as a captured instant, but in reality, photography records a duration.


For an image to exist, the shutter of the camera must open, allow light to register onto a surface, and close again.


What is captured is not a frozen moment detached from time, but a measured exposure to it.


Historically, the shutter is a mechanism held closed under tension.


When the photographer presses the shutter release, the mechanism is released for a chosen duration, allowing the image to emerge.



nowrelease refers to this act: the release through which time becomes image.